PORTFOLIO
Blackhorse Lane Ateliers
ROLE : Creative Director + designer
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CONCEPT : Production and brand under one roof - providing a space where local community can see the main and examples of a complete supply chain. Emphasising transparency of where our clothes come from
BRIEF : Design core menswear and womenswear selvedge denim collection, crafted workwear and womenswear. Building the visual language of the brand from interior to working alongside creative agency studio small to form Blackhorse Lane ateliers brand foundation
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All images on all platforms - look books and content
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Sourced and created teams that identified with the heritage, raw and crafted tone that we were endeavouring to communicate
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Forever a personal highlight is capturing the faces of the minds and hands behind a brand
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The brand and factory showcased the inner workings of a factory, dye room, weaving looms and leather craftsman - all steps within a jeans cycle
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Together with Toby Clark we developed a mens and womenswear workwear and denim collection.
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From sourcing materials and trims, research and development to final core launch collection of denim.
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I also worked together with Studio small to create point of sale,, sew in labels, pocket care label, swing tags, buttons, brand patch, trims, packaging and interior
